O que é Gateway de Pagamento: Entenda sua importância

Você sabe o que é gateway de pagamento? O gateway de pagamento existe para otimizar o processamento de informações durante compras online.

Com o Brasil passando por uma forte expansão digital, cada vez mais negócios têm buscado utilizar a internet para aumentar seu volume de vendas.

Portanto, neste artigo você vai entender como o gateway de pagamento funciona e quais as principais vantagens de utilizar essa tecnologia em sua empresa.

O que é gateway de pagamento?

O gateway de pagamento é um serviço destinado a lojas virtuais, SaaS e empresas de grande porte.

Sua função é atuar como ponte de comunicação entre clientes, comerciantes, bancos e operadoras de cartão de crédito durante compras online.

O gateway protege as informações de cartões de crédito e outros dados pessoais do cliente por meio de criptografia.

Assim, garantindo que elas trafeguem com segurança entre cliente, vendedor e a instituição responsável por processar o pagamento.

É importante destacar que o gateway não é responsável pelo recebimento do pagamento. Afinal, o sistema atua para otimizar a transação de valores interligando instituições financeiras e lojas online.

Qual a função do gateway de pagamento?

O principal objetivo é agilizar transações e aumentar o número de conversões de clientes através da simplificação.

Para isso, o gateway processa as informações no momento em que as compras são finalizadas no checkout. 

Nesse momento, seu sistema se comunica com o adquirente, que contata o banco emissor para verificar a segurança dos dados e disponibilidade de saldo para a compra. 

Ou seja, com um gateway de pagamento, as lojas oferecem ao cliente a possibilidade de compra dentro do seu site ou aplicativo, não redirecionando-os para outros sites.

Esse processo simplificado e remoto contribui para o aumento da confiança do cliente no momento da compra.
Portanto, a função de um gateway de pagamento é reduzir o tempo de processamento, além dos custos de uma operação.

Como funciona um gateway de pagamento de prática?

gateway de pagamento como funciona

Se você buscava entender o que é um gateway, agora já sabe que ele funciona, de certa forma, como uma maquininha de cartão remota. 

Para entender melhor na prática, imagine que um cliente decide comprar itens de uma loja na internet, os adiciona no carrinho e dá início à compra dentro do checkout.

Como próximos passos, ele preenche todos os seus dados pessoais e de pagamento, para então clicar em um botão e finalizar a compra.

Nesse momento, ocorre o processamento do pagamento, em que o gateway atua entrando em contato com adquirentes (operadoras de cartão), que verificam a validade das informações e disponibilidade de saldo do cliente.

Com essa confirmação, o gateway comunica ao site do comerciante que o pagamento foi aprovado, o que dá início à preparação do pedido pela loja. Todo o processo dura entre 2 a 3 segundos.

Portanto, com o gateway de pagamento, todo o processamento de compras do negócio se mantém centralizado, captando dados de clientes, transmitindo-os e armazenando-os de forma segura.

Segurança

Todas as informações que transitam no sistema de pagamento online são criptografadas, como exigem as bandeiras de cartão de crédito.

Sendo assim, toda a transação gerenciada pelo gateway ocorre de maneira segura por meio de firewalls avançados.

O serviço de um gateway de pagamento também inclui a integração com sistemas antifraude dentro da própria plataforma online.

Portanto, é possível identificar quando o cartão utilizado para a compra é roubado ou clonado, o que é informado imediatamente para a instituição bancária responsável.

Integração 

Como dito anteriormente, um dos maiores benefícios de um gateway é a possibilidade de integração entre todas as partes envolvidas em uma transação online.

Desse modo, os marketplaces com esse sistema conseguem ter todas as atividades de cobrança viabilizadas em um só lugar.

Essa característica diminui o tempo das operações de compra e possibilita que você possa focar na compra de mercadorias e na implementação de estratégias de vendas, por exemplo.

Conexão 

Quando se pergunta sobre o que é um gateway de pagamento, uma boa resposta pode ser: conexão.

Afinal, essa tecnologia permite que o negócio tenha seu processamento de vendas totalmente interligado entre a loja, o cliente e adquirentes.

Custo

Em um sistema de gateway de pagamento, toda cobrança é feita de acordo com o volume de vendas. 

Dessa forma, se o seu negócio ainda é pequeno, você não precisa lidar com altos custos que impactam diretamente o faturamento da empresa.

Quando recorrer a um gateway de pagamento?

Com um gateway, não existe a necessidade de terceirizar o serviço de pagamento online, dispensando contratos e diversos custos.

Sendo assim, se você busca por uma gestão financeira otimizada, tem no gateway de pagamento um serviço adequado.

É importante destacar que, ao utilizar esse tipo de serviço de pagamento, a empresa fica responsável por assumir os riscos das transações.

No entanto, dentro da plataforma de gateway é possível implementar serviços de monitoramento de fraudes, o que aumenta a segurança tanto para o cliente quanto para a loja online.

Vantagens de investir em um gateway de pagamento para o seu negócio  

Investir em um gateway de pagamento oferece inúmeras vantagens para as empresas que buscam aumentar suas vendas na internet.

Com o gateway, é possível oferecer aos clientes a possibilidade de pagar com múltiplos cartões de crédito e débito, além das opções de boleto e até mesmo o PIX.

Um outro ponto positivo é conseguir conectar ao seu negócio diversos adquirentes do mercado, como Stone, Cielo, Rede etc. 

Através do gateway, você pode escolher a prioridade entre adquirentes, baseando-se nas bandeiras e quantidade de parcelas oferecidas. Assim, garantindo uma menor taxa para cada transação.

Além de tudo, para modelos de negócio com pagamento recorrente ou de assinatura, os gateways também são recomendados, já que oferecem a possibilidade de gerenciar cobranças de forma automática e em dias específicos.

Gateway de Pagamento x Intermediador de Pagamentos: Quais as diferenças? 

Agora que você já sabe o que é um gateway de pagamento, é importante entender a principal diferença entre ele e um intermediador de pagamento.

Apesar de funcionar de forma bastante semelhante, interligando clientes, comerciantes e redes de adquirência, o intermediador também presta um serviço financeiro.

Na maioria das vezes, as transações precisam ocorrer na própria plataforma do intermediador, exigindo a mudança de página por parte do usuário.

Em alguns casos, também existe a opção de pagamento por token, que não exige redirecionamento, mas sim a configuração da chave eletrônica.

É importante citar ainda que, ao utilizar um intermediador, as formas de pagamento podem ser limitadas. Portanto, é importante estar atento às restrições desse sistema.

Por que utilizar um gateway de pagamento? 

gateway de pagamento por que utilizar

Com um gateway, além de otimizar todo o transicionamento de compras, você também conta com uma grande variedade de opções de pagamento. 

E o melhor: tudo integrado dentro do próprio site da sua empresa.

Além disso, o gateway de pagamento garante a segurança das informações por meio de criptografias, evitando o vazamento de dados dos seus clientes.

Em alguns casos, inclusive, os usuários podem fazer novas compras de forma totalmente segura com apenas um clique.

Tal característica, sem dúvidas, pode contribuir bastante para o aumento do número de conversões da sua loja virtual.

Como escolher o gateway de pagamento ideal para o seu negócio?  

A escolha do gateway de pagamento deve ser feita através de pesquisa para que o gestor saiba qual opção oferece os melhores benefícios.

Em primeiro lugar, é fundamental verificar se o gateway é compatível com o software do seu e-commerce

Ademais, ao escolher a empresa de gateway de pagamento, você precisa verificar se ela segue as normas de segurança estabelecidas pela CI (PCI-DSS).

Outro ponto relevante é conferir quais os cartões de crédito que o sistema consegue processar, além de outras opções de pagamento aceitas pelo gateway.

Entre outros pontos para verificar ao escolher o melhor gateway de pagamento para sua empresa, estão:

  • Serviços de faturação;
  • Ferramentas de detecção de fraudes;
  • Clientes atuais.

Assim, você conseguirá escolher uma plataforma que te permita atingir suas metas de crescimento avaliando muito além do preço cobrado.

Como a Aarin pode te ajudar? 

A Aarin é a primeira plataforma de pagamentos especializada e exclusiva em PIX no seu negócio.

Com o nosso gateway, você consegue acelerar e modernizar os pagamentos da sua empresa aceitando compras via PIX.

Desse modo, eliminando taxas de cartão de crédito e necessidade de comprovantes, como também diminuindo o tempo de pagamento dos seus clientes.

Ainda é possível criar cobranças com data de vencimento, juros, multa, mora e desconto, tudo via PIX.

Grandes empresas já têm feito esse movimento por entenderem a exigência dos seus consumidores quanto às facilidades envolvidas no processo de pagamentos.

Não fique para trás. Conheça as soluções disponíveis para o seu negócio no site da Aarin!

Conclusão 

Os gateways de pagamento, sem dúvidas, oferecem inúmeras vantagens para as empresas que os adotam em seu processo de vendas.

Por possibilitarem uma integração rápida entre clientes, comerciantes e adquirentes, eles são uma ótima opção para quem busca modernizar seu processo de pagamentos sem abrir mão da segurança.

Afinal, são capazes de garantir uma transação segura dos dados pessoais e financeiros do cliente através de processos de criptografia.

Portanto, se te perguntarem “o que é gateway de pagamento”, você saberá responder que ele representa uma ótima opção para empresas que vendem na internet.

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