QR code | Como QR codes melhoram meu negócio?

No início da década passada, a China passou a adotar QR code como método de pagamento. Em seguida, até 2017, 65% da população já tinha aderido o método.

O que é QR code? 

QR significa Quick Response, que em portugês significa – resposta rápida. Ele tem o aspecto código de barras capaz mas ao mesmo tempo é capaz armazenar tipos diferentes de informação.

Como posso vender usando QR code? 

O QR code que vem sendo popularizado pelo PIX, ao passo que ele funciona como um ponto de venda POS tradicional.

O cliente usa seu smartphone para acessar o aplicativo do seu banco ou provedor PIX de preferência. Ele então seleciona a opção PIX, aponta a câmera do celular, verifica o valor e completa o pagamento ali instantaneamente.

Todo celular moderno tem a tecnologia para suportar esse tipo de interação e o próprio sistema irá notificar o sucesso da transferência.  

Por que devo adotar QR code?

A demanda por pix vem chegando por meio dos seus clientes que já adotaram o PIX.

Por isso vamos falar agora sobre as vantagens estratégicas de adotar métodos de pagamento com QR code.

3 Benefícios de usar QR code para vendas 

QR codes podem ser impressos e colocados em qualquer lugar

placa qr code

Ao associar a venda com um QR code, ele se torna operante, independente da forma como se apresente.

Você pode usá-lo em um quiosque, em um site, sem precisar estar ao lado do caixa, por exemplo.

Isso significa que o cliente não precisa estar fisicamente próximo ao atendente do caixa. Por conta da pandemia isso se tornou um grande diferencial para o cliente.

QR codes são substitutos das máquinas de cartão de crédito

pix sem pos

O único equipamento que é necessário para realizar os pagamentos é o smartphone.

Ao passo que as pessoas usam mais as carteiras digitais, os terminais de cartão de crédito e suas bobinas, se tornam obsoletos.

Isso melhora a experiência do consumidor como um todo, pois acaba com aquela dinâmica: 

Inserir o cartão > Colocar valor > Cliente inserir senha > Esperar a aprovação > Imprimir via da loja > Perguntar da via do cliente. 

QR codes são mais seguros que cartões de crédito 

qr code seguro

Todos os dados envolvidos na transação via PIX são encriptados, isso significa que ao usar  o método, suas informações não estão expostas.

O cartão físico é um pedaço de plástico que contém todas as informações necessárias para uma fraude. Ou seja, você corre o risco de sofrer golpes com suas próprias informações.

QR code no Brasil

No Brasil, o uso do QR code sempre foi mais voltado para ações promocionais e outras interações de marketing. Com a chegada do PIX isso vem mudando.

Desde seu lançamento em Novembro de 2020, o uso do QR como método de pagamento vem se popularizando. Assim, com o a pandemia, os pagamentos sem contato tornam o consumo mais seguro e confortável 

A popularização do QR code 

Qr codes vem ganhando popularidade de maneira constante desde o início da pandemia.

Houve um BOOM no lançamento do PIX, pois ele usa os QR codes para escalar seu uso.


Por exemplo: Uma padaria de bairro pode agora imprimir um qr code e adesivar as mesas para evitar a circulação de cardápios.

Esse tipo de tecnologia passa  segurança sanitária, tanto para o cliente, quanto para seus funcionários. .

Você pode começar a modernizar a sua empresa com pagamentos instantâneos HOJE.

A Aarin pode auxiliar na otimização do seu e-commerce com as soluções de gateway para o Pix! Acesse nosso site para fazer o seu cadastro e começar a aceitar o Pix agora mesmo.

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